"Be the change you want to see in the world." ~Mahatma Gandhi

07 January 2019

2018 Victoria Sport: Jasmine Tookes (1)

First there was VSX Sport .... then that became VS Sport ... and now Victoria Sport! How many times must you re-brand a segment of a brand? Well, with all of the re-branding of Victoria's Secret's workout apparel, it makes one wonder about the importance of selling athletic clothing to women. Obviously it is a very important segment of the main brand reflecting a major shift in overall fashion apparel for women.

Personally, I wear workout attire when I go shopping and flipping through the city running errands (not just when I exercise). If I do not have to "dress up" for an occasion or event, I like to throw on what is comfortable while showing off my sexy, cool edge without trying too hard.

Jasmine Tookes is one of the main models Victoria Secret uses to promote it's athletic attire competing directly with 'Nike For Women'. She fits in well with this segment of the brand since she has a very nice slim, athletic physical frame. She looks relaxed and chic wearing the clothing from Victoria Sport.

2018 Victoria Sport: Jasmine Tookes

2018 Victoria Sport: Jasmine Tookes and Josephine Skriver

2018 Victoria Sport: Romee Strijd,
Jasmine Tookes and Elsa Hosk

2018 Victoria Sport: Stella Maxwell, Jasmine Tookes,
Elsa Hosk, Martha Hunt, and Romee Strijd

STYLE WATCH | Victoria Sport