"Be the change you want to see in the world." ~Mahatma Gandhi

11 January 2019

2018 Victoria Sport: Jasmine Tookes (2)

2018 Victoria Sport: Jasmine Tookes (2)

The popularity of female boxing is currently at its highest level ever now that it is an olympic sport. (Yes!) Victoria's Secret loves highlighting this cool sport continually in advertising and marketing their sassy athletic apparel.

I know that former Victoria Secret Angel Adriana Lima incorporated boxing into her workout routine. It wouldn't surprise me if the younger angels also exercise in this way. Jasmine Tookes is featured in many photo sessions with boxing as a theme. But she is also photographed with weightlifting, cycling, jogging and yoga as exercise themes as well. It would be nice to see Jasmine modeling (more) for the VS Swim line but disappointingly they completely stopped selling swimsuits even in their VS Pink line.

Swimming is also a sport and seems to me that it should be an exercise theme for their sports apparel and the associated swimwear and swim accessories should also be added back. I know swimwear leans into another world of sexuality but if done from an athletic angle, it can be quite cute and sporty while respecting innocence. Besides, what is wrong with a little sex appeal! Need I remind you that swimming is also an olympic sport.

C'mon Victoria Secret! Bring VS Swim back by adding it to your Victoria Sport line. Brilliant concept for sure!

2018 Victoria Sport: Jasmine Tookes
and Josephine Skriver

STYLE WATCH | Victoria Sport

07 January 2019

2018 Victoria Sport: Jasmine Tookes (1)

First there was VSX Sport .... then that became VS Sport ... and now Victoria Sport! How many times must you re-brand a segment of a brand? Well, with all of the re-branding of Victoria's Secret's workout apparel, it makes one wonder about the importance of selling athletic clothing to women. Obviously it is a very important segment of the main brand reflecting a major shift in overall fashion apparel for women.

Personally, I wear workout attire when I go shopping and flipping through the city running errands (not just when I exercise). If I do not have to "dress up" for an occasion or event, I like to throw on what is comfortable while showing off my sexy, cool edge without trying too hard.

Jasmine Tookes is one of the main models Victoria Secret uses to promote it's athletic attire competing directly with 'Nike For Women'. She fits in well with this segment of the brand since she has a very nice slim, athletic physical frame. She looks relaxed and chic wearing the clothing from Victoria Sport.

2018 Victoria Sport: Jasmine Tookes

2018 Victoria Sport: Jasmine Tookes and Josephine Skriver

2018 Victoria Sport: Romee Strijd,
Jasmine Tookes and Elsa Hosk

2018 Victoria Sport: Stella Maxwell, Jasmine Tookes,
Elsa Hosk, Martha Hunt, and Romee Strijd

STYLE WATCH | Victoria Sport